Kotler,  Philip. <br/><br/>
Principles of marketing / 
Philip Kotler ; Gary Armstrong. 
 - 10th international ed. 
 - 661 p. (A-14, R-30,C-2, E-11, I-19) ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131212761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.