TY  - BOOK
AU  - Bearden, William O,
AU  - Ingram, Thomas N.
AU  - LaForge, Raymond W.
TI  - Marketing: principles & perspectives 
SN  - 025611319X
AV  - HF5415.1 .B4155 1995
U1  - 658.8 20
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - United States
N1  - Includes glossary, bibliographical references (pages [584]-601) and index
ER  -