Bearden, William O,  1945-. <br/><br/>
Marketing :  principles & perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - xlviii, 631 pages :  color illustrations, color map ;  29 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes glossary, bibliographical references (pages [584]-601) and index. 
<br/><br/><label>ISBN: </label>025611319X 
<br/><br/><label>LCCN: </label>94031421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8