International tourism : cultures and behavior /
Yvette Reisinger.
- xxix, 429 pages ; 24 cm.
Includes bibliographical references (391-417) and index (419-429).
This book consolidates under one cover and provides a rich analysis demonstrating the importance of culture in the international but simultaneously diversified tourism industry. The book synthesizes a multidisciplinary literature as well as provides case studies illustrating the need for understanding culture and managing its both macro-economic and micro-economic impacts on destinations, tourists' behavior and tourism suppliers (in terms of their service provision).