TY  - BOOK
AU  - Reich, Allen Z.
TI  - Marketing management for the hospitality industry: A strategic approach 
SN  - 0471310123
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons, Inc
KW  - Hospitality industry
KW  - Marketing
KW  - Sears List of Subject Headings
KW  - Hospitality Industry
KW  - Management
N1  - Includes index
ER  -