Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry :  A strategic approach / 
Allen Z. Reich. 
 - xix, 530 p ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Hospitality Industry--Marketing--Management