TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven William.
AU  - Rudelius, William.
TI  - Marketing: the core 
SN  - 9780078028922
U1  - 658.8 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index
ER  -