Jefkins, Frank. <br/><br/>
Modern Marketing / 
Frank Jefkins. 
 - Second edition. 
 - x, 294 pages ;  22 cm. 
 - (The M&E Handbook series) .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0712110232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.