TY - BOOK AU - Shapiro, Stanley J. AU - Kirpalani, V. H TI - Marketing effectiveness, insights from accounting and finance SN - 0205079946 : AV - HF5415.13 .M345 1984 U1 - 658.8 19 PY - 1984/// CY - Boston PB - Allyn and Bacon KW - Marketing KW - Management N1 - "EDP 1379941"--Cover; Includes bibliographies and index ER -