TY  - BOOK
AU  - Shapiro, Stanley J.
AU  - Kirpalani, V. H
TI  - Marketing effectiveness, insights from accounting and finance
SN  - 0205079946 :
AV  - HF5415.13 .M345 1984
U1  - 658.8 19
PY  - 1984///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Management
N1  - "EDP 1379941"--Cover; Includes bibliographies and index
ER  -