TY  - BOOK
AU  - Carner, William J.
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Berkowitz, Eric N.
AU  - Rudelius, William.
TI  - Study guide for use with marketing
SN  - 9780072828917
PY  - 2006///
CY  - Boston
PB  - McGraw Hill /Irwin
KW  - Marketing
KW  - Study guides
N1  - Includes flashcards
ER  -