Borchers, Timothy A. <br/><br/>
Persuasion in the media age / 
Timothy A. Borchers. 
 - xxv, 448, [29] p :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. R-1 thru R-11) and index. 
<br/><br/><label>ISBN: </label>0072862912 (softcover : alk. paper) 
<br/><br/><label>LCCN: </label>2003070606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric).<br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P301.5.P47  / B67 2005 
<br/><br/><label>Dewey Class. No.: </label>302.23/01