Rowe, Ann.

Career award : Travel and tourism: standard level / Anne Rowe. - 203 pages ; 24 cm. - Cambridge international examinations .

Includes glossary and index.

The book provide students with essential and up-to-date information on all four sections of the core module and on each of the optional modules. Topics include: structure of the international travel and tourism industry, marketing and promotion, customer care and working procedures, tourism products and ancillary.

052189235X


Tourism Industry--Marketing.
Tourism and travel industry--Customer care.
Tourism and travel industry--Products.