Rowe, Ann. <br/><br/>
Career award :  Travel and tourism: standard level / 
Anne Rowe. 
 - 203 pages ;   24 cm. 
 - Cambridge international examinations .
<br/><br/>Includes glossary and index. 
<br/><br/> The book provide students with essential and up-to-date information on all four sections of the core module and on each of the optional modules. Topics include: structure of the international travel and tourism industry, marketing and promotion, customer care and working procedures, tourism products and ancillary. 
<br/><br/><label>ISBN: </label>052189235X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism Industry--Marketing.<br/>Tourism and travel industry--Customer care.<br/>Tourism and travel industry--Products.