McDonald, Malcolm. Marketing : A Complete Guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. - v-xxv, 556 pages : illustrations ; 24 cm. Includes bibliographical references and index. ISBN: 033399437X (pbk.) LCCN: 2003051511 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .M224 2003 Dewey Class. No.: 658.8