TY  - BOOK
AU  - McDonald, Malcolm.
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - Marketing Plans: How to prepare them: How to use them 
T2  - The marketing series. Professional development
SN  - 075062213X
AV  - HF5415.13 .M369183 1995
U1  - 658.8/02 20
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Sears List of Subject Headings
KW  - Planning
N1  - "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."; Includes index
ER  -