TY  - BOOK
AU  - Brown, Herbert E.
AU  - Saunders, Paula M.
AU  - Buskirk, Bruce D.
AU  - Stone, Bob.
TI  - Cases in Direct Marketing
SN  - 0844233218 (alk. paper)
AV  - HF5861 .B76 1996
U1  - 658.8/4 20
PY  - 1996///
CY  - Lincolnwood, IL, USA
PB  - NTC Business Books
KW  - Direct marketing
KW  - Case studies
KW  - Marketing
KW  - Advertising, Direct-mail
KW  - Export marketing
KW  - Internet marketing
N1  - Revision edition of: Readings & cases in direct marketing. c1989
ER  -