TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9780136079415 (casebound : alk. paper)
AV  - HF5415 .K636 2010
U1  - 658.8 22
PY  - 2010///
CY  - Upper Saddle River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes bibliographical references (pages R1-R26) and indexes
ER  -