TY  - BOOK
AU  - Hawkins, Del I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer Behavior: Building Marketing Strategy 
SN  - 0072316020
AV  - HF5415.33.U6 H38 2001
U1  - 658.8/342/0973 21
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Sears List of Subject Headings
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -