Hawkins, Del I. <br/><br/>
Consumer Behavior :  Building Marketing Strategy / 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - Eighth edition. 
 - xxiv, 776 pages :  color illustrations ;  27 cm +  1 CD ROM. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompying CD ROM. 
<br/><br/><label>ISBN: </label>0072316020 
<br/><br/><label>LCCN: </label>2003041331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/342/0973