TY  - BOOK
AU  - Lancaster, Geoffrey,
AU  - Massingham, Lester.
TI  - Essentials of Marketing: Text and Cases 
SN  - 0077077288
AV  - HF5415 .L2625 1993
U1  - 658.8 20
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill Book Company
KW  - Marketing
KW  - Sears List of Subject Headings
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -