Lancaster, Geoffrey,  1938-. <br/><br/>
Essentials of Marketing :  Text and Cases / 
Geoffrey Lancaster and Lester Massingham. 
 - Second edition. 
 - 496 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077077288 
<br/><br/><label>LCCN: </label>93019905 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2625 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8