TY  - BOOK
AU  - Gourville, John T.
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi.
TI  - Problems and cases in health care marketing
SN  - 0072887761
AV  - RA410.56 .P756 2005
U1  - 362.1/068/8 22
PY  - 2005///
CY  - New York
PB  - McGraw Hill
KW  - Medical care
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/mh051/2003060254.html
UR  - http://www.loc.gov/catdir/toc/mh041/2003060254.html
ER  -