Gourville, John T. <br/><br/>
Problems and cases in health care marketing / 
John T. Gourville, John A. Quelch, V. Kasturi Rangan. 
 - viii, 440 pages ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072887761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing
<br/><br/><label>LC Class. No.: </label>RA410.56  / .P756 2005 
<br/><br/><label>Dewey Class. No.: </label>362.1/068/8