TY  - BOOK
AU  - Bateson, John E. G.
AU  - Hoffman, K. Douglas.
TI  - Services Marketing
SN  - 9780538476454
PY  - 2011///
CY  - Mason: Ohio
PB  - South-Western; Andover: Cengage Learning
KW  - Services Industries
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes glossary and index
ER  -