Bateson, John E. G. <br/><br/>
Services Marketing / 
John E. G. Bateson and K. Douglas Hoffman. 
 - Fourth edition (International edition). 
 - xvii, 468 pages :  illustrations ;  26 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9780538476454 0538476451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Industries--Marketing.