The Practice of Public Relations / Fraser P. Seitel.
Boston : Prentice Hall, c2011Edition: Eleventh editionDescription: xxxi, 448 pages : color illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780136088905 (pbk.)
- 0136088902 (pbk.)
- 659.2 22
- HM1221 .S45 2011
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| RBC 659.2 GOO Winning PR and Communication Strategies : Toolkit for Educators / | RBC 659.2 LAT Public Relations : The Profession and the Practice / | RBC 659.2 LAT Public Relations : The Profession and the Practice / | RBC 659.2 SEI The Practice of Public Relations / | RBC 659.2 SEI The Practice of Public Relations / | RBC 659.2 SEI The Practice of Public Relations / | RBC 664 MAR Principles of Food Sanitation / |
Includes bibliographical references and index.
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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