Portmore Community College
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The fundamentals of advertising / John Wilmshurst.

By: Contributor(s): London : Butterworth-Heinemann Limited, c 1985Description: xiv, 267 pages, [8] pages of plates : illustrations ; 24 cmISBN:
  • 0750602503
Subject(s): DDC classification:
  • 659.1 19
LOC classification:
  • HF5821 .W56 1985
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"Published on behalf of the CAM Foundation and the Institute of Marketing"--Cover.

Includes bibliographies and index.

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