Portmore Community College
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Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.

By: Contributor(s): Cincinnati : South-Western College Publishing, c2000Edition: Second editionDescription: xxxvii, 694 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324006616 (hardcover)
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5821 .O34 2000
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Reading Room Books and Pamphlets Reading Room Books and Pamphlets Main Campus Reserve Book Collection Reserve Book Collection RBC 659.1 OGU (Browse shelf(Opens below)) Available 078265
Browsing Main Campus shelves, Shelving location: Reserve Book Collection, Collection: Reserve Book Collection Close shelf browser (Hides shelf browser)
RBC 659.1 BEL Advertising and promotion : RBC 659.1 MIL Success in Advertising and Promotion / RBC 659.1 MIL Success in Advertising and Promotion / RBC 659.1 OGU Advertising / RBC 659.1 WIL The fundamentals of advertising / RBC 659.1 WIL The fundamentals of advertising / RBC 659.1 WIL The fundamentals of advertising /

Supplementary multimedia instructional materials are available to accompany the text.

"Web site addresses": pages 649-654.

Includes bibliographical references and indexes.

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