Advertising / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.
Cincinnati : South-Western College Publishing, c2000Edition: Second editionDescription: xxxvii, 694 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 0324006616 (hardcover)
- 659.1 21
- HF5821 .O34 2000
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 659.1 OGU (Browse shelf(Opens below)) | Available | 078265 |
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| RBC 659.1 BEL Advertising and promotion : | RBC 659.1 MIL Success in Advertising and Promotion / | RBC 659.1 MIL Success in Advertising and Promotion / | RBC 659.1 OGU Advertising / | RBC 659.1 WIL The fundamentals of advertising / | RBC 659.1 WIL The fundamentals of advertising / | RBC 659.1 WIL The fundamentals of advertising / |
Supplementary multimedia instructional materials are available to accompany the text.
"Web site addresses": pages 649-654.
Includes bibliographical references and indexes.
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