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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Series: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill, c 2004Edition: Sixth editionDescription: xxvi, 779, [67] pages : color illustrations ; 28 cmISBN:- 0072536764 (alk. paper)
- 659.1 21
- HF5823 .B387 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 659.1 BEL (Browse shelf(Opens below)) | Available | 077015 |
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| RBC 659.1 ARE Contemporary Advertising / | RBC 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / | RBC 659.1 BEL Advertising and Promotion : An integrated marketing communications perspective / | RBC 659.1 BEL Advertising and promotion : | RBC 659.1 MIL Success in Advertising and Promotion / | RBC 659.1 MIL Success in Advertising and Promotion / | RBC 659.1 OGU Advertising / |
Includes bibliographical references (pages EN1-EN25) and index.
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