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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

By:

Belch, George E (George Edward), 1951-

Contributor(s):

Belch, Michael A

Series: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill, c 2004Edition: Sixth editionDescription: xxvi, 779, [67] pages : color illustrations ; 28 cmISBN:

0072536764 (alk. paper)

Subject(s):

DDC classification:

659.1 21

LOC classification:

HF5823 .B387 2004

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 659.1 BEL (Browse shelf(Opens below))	Available		077015

Includes bibliographical references (pages EN1-EN25) and index.

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2 The last juror /
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3 Part 2 :
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