Advertising and Promotion : An integrated marketing communications perspective / George E. Belch and Michael A. Belch.

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Series: Irwin/McGraw-Hill series in marketingBoston, Mass : McGraw-Hill/Irwin, c2001Edition: Fifth editionDescription: xx, 795, GL13, EN22, CR3, IN19 pages ; colour illustration ; 29 cmContent type:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 659.1 BEL (Browse shelf(Opens below))	Available	074188
Reference Books	Main Campus	Open Shelf Reference	Open Shelf Reference	R 659.1 BEL (Browse shelf(Opens below))	Available	073125
Reference Books	Main Campus	Open Shelf Reference	Open Shelf Reference	R 659.1 BEL (Browse shelf(Opens below))	Available	073126
Reference Books	Old Harbour Campus	Open Shelf Reference	Open Shelf Reference	R 659.1 BEL (Browse shelf(Opens below))	Available	073124
Reference Books	Old Harbour Campus	Open Shelf Reference	Open Shelf Reference	R 659.1 BEL (Browse shelf(Opens below))	Available	073118

Includes bibliographical references and index.

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