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Contemporary Advertising and Integrated Marketing Communications / William F. Arens, Michael F. Weigold and Christian Arens.
New York : McGraw-Hill/Irwin, c2011Edition: Fourteenth editionDescription: xxxix, 722 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9780078028953
- 0078028957
- 659.1 23
- HF5821 .B62 2013
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 659.1 ARE (Browse shelf(Opens below)) | Available | 082321 | ||
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 659.1 ARE (Browse shelf(Opens below)) | Available | 082322 |
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| RBC 658.87 BER Retail Management : A Strategic Approach / | RBC 658.87 BER Retail Management : A Strategic Approach / | RBC 658.8720681 BEL Starting an online business all-in-one / | RBC 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / | RBC 659.2 LAT Public Relations : The Profession and the Practice / | RBC 659.2 SEI The Practice of Public Relations / | RBC 659.2 SEI The Practice of Public Relations / |
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