Retail Management : A Strategic Approach / Barry Berman, Joel R. Evans.
Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2010Edition: Eleventh editionDescription: xxviii, 654 pages : color illustrations, color maps ; 29 cmContent type:- text
- unmediated
- volume
- 9780136087588
- 0136087582
- 658.8/7 22
- HF5429 .B45 2010
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due |
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.87 BER (Browse shelf(Opens below)) | Available | |
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Overnight Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.87 BER (Browse shelf(Opens below)) | Available | |
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.87 BER (Browse shelf(Opens below)) | Available | |
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.87 BER (Browse shelf(Opens below)) | Available |
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| RBC 658.85 MAN Selling Today : Creating Customer Value / | RBC 658.85 WEI Selling : | RBC 658.87 BER Retail Management : A Strategic Approach / | RBC 658.87 BER Retail Management : A Strategic Approach / | RBC 658.8720681 BEL Starting an online business all-in-one / | RBC 659.1 ARE Contemporary Advertising and Integrated Marketing Communications / | RBC 659.2 LAT Public Relations : The Profession and the Practice / |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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