Electronic Commerce : The Strategic Perspective / Richard T. Watson, Pierre Berthon, Leyland F. Pitt and George M. Zinkhan.
Fort Worth, TX : The Dryden Press, c2000Description: x, 162 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 0030265339
- 658.8/4 21
- HF5548.32 .E375 2000
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8421 WAT (Browse shelf(Opens below)) | Available | 072239 | ||
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8421 WAT (Browse shelf(Opens below)) | Available | 072250 |
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RBC 658.84 SCH Electronic Commerce / | RBC 658.8420 BRO Cases in Direct Marketing / | RBC 658.8420 BRO Cases in Direct Marketing / | RBC 658.8421 WAT Electronic Commerce : The Strategic Perspective / | RBC 658.8421 WAT Electronic Commerce : The Strategic Perspective / | RBC 658.848 KEE Global marketing management / | RBC 658.848 KEE Global marketing management / |
Includes bibliographical references and index.
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