International Marketing / Philip R. Cateora and John L. Graham.

By:

Cateora, Philip R

Contributor(s):

Graham, John L

Boston, Mass : McGraw-Hill/Irwin, c2007Edition: Thirteenth editionDescription: xxxii, 702 pages : color illustrations, color maps ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0073080063 (alk. paper)
9780073080062

Subject(s):

Export marketing
International business enterprises

DDC classification:

658.8/4 22

LOC classification:

HF1416 .C375 2007

Online resources:

Publisher description
Table of contents

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.84 CAT (Browse shelf(Opens below))	Available		077237

Includes index.

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International Marketing / Philip R. Cateora and John L. Graham.

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