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Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson.
Series: McGraw-Hill/Irwin series in marketingBoston : McGraw-Hill, c2002Edition: Sixth editionDescription: xxvi, 582 pages, [24] pages of plates : illustrations (some color) ; 27 cmContent type:- text
- unmediated
- volume
- 0072410647 (alk. paper)
- 658.8/342 21
- HF5415.3 .P468 2001
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8342 PET (Browse shelf(Opens below)) | Available | 077305 |
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| RBC 658.83 WIL Marketing Research : An Integrated Approach / | RBC 658.8342 ARN Consumers / | RBC 658.8342 PET Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. | RBC 658.8342 PET Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. | RBC 658.8342 SCH Consumer Behavior / | RBC 658.8342 SCH Consumer Behavior / | RBC 658.8342 SCH Consumer Behavior / |
Includes bibliographical references and index.
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