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Consumers / Eric Arnould, Linda Price and George Zinkhan.
Boston : McGraw-Hill, c2002Edition: First editionDescription: xviii, 750 pages : color illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0256133603 (alk. paper)
- 658.8/342 21
- HF5415.32 .A76 2002
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8342 ARN (Browse shelf(Opens below)) | Available | 074185 | ||
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8342 ARN (Browse shelf(Opens below)) | Available | 074184 |
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| RBC 658.83 MAL Marketing Research : An Applied Orientation / | RBC 658.83 MAL Marketing Research : An Applied Orientation / | RBC 658.83 WIL Marketing Research : An Integrated Approach / | RBC 658.8342 ARN Consumers / | RBC 658.8342 PET Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. | RBC 658.8342 PET Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson. | RBC 658.8342 SCH Consumer Behavior / |
Includes bibliographical references and indexes.
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