Marketing Research : An Applied Orientation / Naresh K. Malhotra.

By:

Malhotra, Naresh K

Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2007Edition: Fifth editionDescription: 1 volume (various paging) : illustrations, map ; 29 cm + 1 CD-ROM (4 3/4 inches)Content type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0132279460
0132221179
9780132221177

Subject(s):

DDC classification:

658.8/3 22

LOC classification:

HF5415.2 .M29 2007

Online resources:

Table of contents

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Overnight Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.83 MAL (Browse shelf(Opens below))	Available		076965
Reading Room Books and Pamphlets	Main Campus	Reserve Book Collection	Reserve Book Collection	RBC 658.83 MAL (Browse shelf(Opens below))	Available		076899

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Previous	RBC 658.83 HAI Marketing Research : Within a changing information environment /	RBC 658.83 MAL Marketing Research : An Applied Orientation /	RBC 658.83 MAL Marketing Research : An Applied Orientation /	RBC 658.83 MAL Marketing Research : An Applied Orientation /	RBC 658.83 WIL Marketing Research : An Integrated Approach /	RBC 658.8342 ARN Consumers /	RBC 658.8342 PET Consumer Behavior and Marketing Strategy : J. Paul Peter and Jerry C. Olson.	Next