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Customer Relationship Management : Integrating marketing strategy and information Technology / William G. Zikmund, Raymond McLeod, Jr. and Faye W. Gilbert.
Hoboken, New Jersey : John Wiley & Sons, c2003Description: v-xix, 179 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0471271373
- 658.812 21
- HF5415.55 .Z55 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.812 ZIK (Browse shelf(Opens below)) | Available | |
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.812 ZIK (Browse shelf(Opens below)) | Available |
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| RBC 658.812 HEN Quality Customer Care for the Caribbean / | RBC 658.812 HEN Quality Customer Care for the Caribbean / | RBC 658.812 HEN Quality Customer Care for the Caribbean / | RBC 658.812 ZIK Customer Relationship Management : Integrating marketing strategy and information Technology / | RBC 658.83 CHI Marketing Research / | RBC 658.83 CHI Marketing Research / | RBC 658.83 HAI Marketing Research : A Practical Approach for the new Millennium / |
Includes bibliographical references and indexes.
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