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Promotion : analysis,creativity and strategy / William P. Dommermuth.
Boston : Kent Publishing, c1984Description: 745 pages ; 24 cmISBN:- 0534031064
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reference Books
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Old Harbour Campus | Open Shelf Reference | Open Shelf Reference | R 658.82 DOM (Browse shelf(Opens below)) | Available | 044061 |
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| R 658.8 PER Applications in Basic Marketing : Clippings from the popular business press / | R 658.8101 CHU Sales Force Management / | R 658.8101 CHU Sales Force Management / | R 658.82 DOM Promotion : | R 658.83 CHU Marketing research : | R 658.84 CHA E-business and e-commerce infrastructure : Technologies supporting the e-business initiative / | R 658.85 FUT ABC's of relationship selling through service / |
Includes references and indexes.
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