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Marketing Mistakes and Successes / Robert F. Hartley.
Hoboken, New Jersey : John Wiley & Sons, c2009Edition: Eleventh editionDescription: x, 406 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780470169810 (pbk.)
- 0470169818 (pbk.)
- Marketing mistakes & successes [Cover title]
- 658.800973 22
- HF5415.1 .H37 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Overnight Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.800973 HAR (Browse shelf(Opens below)) | Available | 079920 | ||
Reading Room Books and Pamphlets
|
Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.800973 HAR (Browse shelf(Opens below)) | Available | 079919 | ||
|
Reading Room Books and Pamphlets
|
Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.800973 HAR (Browse shelf(Opens below)) | Available | 080233 | ||
|
Overnight Books and Pamphlets
|
Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.800973 HAR (Browse shelf(Opens below)) | Available | 079918 |
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| RBC 658.8 PER Essentials of Marketing : A Global-Managerial Approach / | RBC 658.8 PER Essentials of Marketing : A Global-Managerial Approach / | RBC 658.800973 HAR Marketing Mistakes and Successes / | RBC 658.800973 HAR Marketing Mistakes and Successes / | RBC 658.802 WIL Strategic Marketing Management : Planning, Implementation and Control / | RBC 658.803 DOY Collins Dictionary of Marketing / | RBC 658.809 MAW The fundamentals of hospitality marketing / |
"30th anniversary.".
Includes bibliographical references and index.
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