Portmore Community College
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Marketing Mistakes and Successes / Robert F. Hartley.

By: Hoboken, New Jersey : John Wiley & Sons, c2009Edition: Eleventh editionDescription: x, 406 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470169810 (pbk.)
  • 0470169818 (pbk.)
Other title:
  • Marketing mistakes & successes [Cover title]
Subject(s): DDC classification:
  • 658.800973 22
LOC classification:
  • HF5415.1 .H37 2009
Online resources:
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"30th anniversary.".

Includes bibliographical references and index.

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