Marketing Mistakes and Successes / Robert F. Hartley.
Hoboken, New Jersey : John Wiley & Sons, c2009Edition: Eleventh editionDescription: x, 406 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780470169810 (pbk.)
- 0470169818 (pbk.)
- Marketing mistakes & successes [Cover title]
- 658.800973 22
- HF5415.1 .H37 2009
"30th anniversary.".
Includes bibliographical references and index.
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