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Marketing Strategy and Competitive Positioning / Graham J. Hooley, John A. Saunders and Nigel F. Piercy.
U. K : Prentice Hall, Pearson Education Limited, c2004Edition: Third editionDescription: viii-xv, 622 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0273655167
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 HOO (Browse shelf(Opens below)) | Available | 074988 | ||
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 HOO (Browse shelf(Opens below)) | Available | 074987 |
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| RBC 658.8 HOF Services Marketing : Concepts, Strategies and Cases / | RBC 658.8 HOF Services Marketing : Concepts, Strategies and Cases / | RBC 658.8 HOF Services Marketing : Concepts, Strategies and Cases / | RBC 658.8 HOO Marketing Strategy and Competitive Positioning / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Principles of Marketing / |
Includes bibliographical references and index.
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