Portmore Community College
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Marketing Strategy and Competitive Positioning / Graham J. Hooley, John A. Saunders and Nigel F. Piercy.

By: Contributor(s): U. K : Prentice Hall, Pearson Education Limited, c2004Edition: Third editionDescription: viii-xv, 622 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273655167
Subject(s):
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Includes bibliographical references and index.

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