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Contemporary Strategic Marketing / Ross Brennan, Paul Baines and Paul Garneau with foreword by Phil Harris Chairman of the Academy of Marketing.
New York : Palgrove, MacMillan, c2003Description: v-xx, 380 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0333981197
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due |
|---|---|---|---|---|---|---|
Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 BRE (Browse shelf(Opens below)) | Available | |
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 BRE (Browse shelf(Opens below)) | Available |
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| RBC 658.8 BAT Services Marketing / | RBC 658.8 BAT Services Marketing / | RBC 658.8 BOY Marketing Management : A strategic, decision-making approach / | RBC 658.8 BRE Contemporary Strategic Marketing / | RBC 658.8 DIB Marketing : Concepts and Strategies / | RBC 658.8 HOO Marketing Strategy and Competitive Positioning / | RBC 658.8 KOT Principles of Marketing / |
Includes index.
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