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Basic Marketing : A Global-Managerial Approach / William D. Perreault and E. Jerome McCarthy.
Boston : McGraw-Hill, c1996Edition: Thirteenth editionDescription: 1 volume various pagings : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 0072380233
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 PER (Browse shelf(Opens below)) | Available | 075534 | ||
Overnight Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 PER (Browse shelf(Opens below)) | Available | 075535 | ||
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 PER (Browse shelf(Opens below)) | Available | 075532 |
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| RBC 658.8 PER Applications in Basic Marketing : Clippings from the popular business press / | RBC 658.8 PER Essentials of Marketing : A Global-Managerial Approach / | RBC 658.8 PER Essentials of Marketing : A Global-Managerial Approach / | RBC 658.8 PER Basic Marketing : A Global-Managerial Approach / | RBC 658.8 STE Success in Marketing / | RBC 658.8 STE Success in Marketing / | RBC 658.8 WAL Creating New Clients : Marketing and Selling Professional Services / |
Includes index.
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