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Mass media research : an introduction / Roger D. Wimmer.
Belmont, CA : Wadsworth, 1983Edition: 8th edDescription: 468 p ; 23 cmISBN:- 0534647189
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Reference Books
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Old Harbour Campus | Open Shelf Reference | Open Shelf Reference | R 302.23072 WIM (Browse shelf(Opens below)) | Available |
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| R 302.23 ALE Taking sides: clashing views on controversial issues in mass media and society / | R 302.23 BAR Introduction to mass communication : media literacy and culture / | R 302.23 RUB Student guide to accompany mediawaves : | R 302.23072 WIM Mass media research : | R 302.23083 REG Regulation, awareness, empowerment : young people and harmful media content in the digital age / | R 302.35 GRI The dark side of organizational behavior / | R 303.327 HAU Dealing with peer pressure / |
Includes appendix, glossary and index.
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