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Principles of Marketing / Philip Kotler and Gary Armstrong.
Upper Saddle River, New Jersey : Prentice Hall, c1999Edition: Eighth editionDescription: 1 volume (various pagings) : color illustrations ; 29 cm + 1 computer laser optical disc (4 3/4 inches)Content type:- text
- unmediated
- volume
- 0139570020
- 0139570022 (CD-ROM)
- 658.8 21
- HF5415 .K636 1999
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reading Room Books and Pamphlets
|
Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 KOT (Browse shelf(Opens below)) | Available | 068783 | ||
Overnight Books and Pamphlets
|
Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 KOT (Browse shelf(Opens below)) | Available | 066989 |
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| RBC 658.8 HOF Services Marketing : Concepts, Strategies and Cases / | RBC 658.8 HOF Services Marketing : Concepts, Strategies and Cases / | RBC 658.8 HOO Marketing Strategy and Competitive Positioning / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Principles of Marketing / | RBC 658.8 KOT Principles of Marketing / |
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
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