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Marketing : Concepts and Strategies / Sally Dibb, Lyndon Simkin, William M. Pride and O. C. Ferrell.
New York : Houghton Mifflin Company, c1997Edition: Third European editionDescription: xxi, 842 pages : color illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0395790050
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due |
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Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 DIB (Browse shelf(Opens below)) | Available | |
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Reading Room Books and Pamphlets
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Old Harbour Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 DIB (Browse shelf(Opens below)) | Available |
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| RBC 658.8 CAN Marketing : Principles and Practice / | RBC 658.8 CAN Marketing : Principles and Practice / | RBC 658.8 CAN Marketing : Principles and Practice / | RBC 658.8 DIB Marketing : Concepts and Strategies / | RBC 658.8 DUG Sales Letters Ready to Go / | RBC 658.8 FOS Mastering Marketing / | RBC 658.8 FOS Mastering Marketing / |
Includes name index, subject index, notes and appendices.
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