Marketing : concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride and O. C. Ferrell.

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Boston : Houghton Mifflin Company, c 1994Edition: Second editionDescription: xxxiv, 726 pages : color illustrations ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode
Non-Fiction Books	Main Campus	Non-Fiction	Open Shelf General	NF 658.8 DIB (Browse shelf(Opens below))	Available		066008
Non-Fiction Books	Main Campus	Non-Fiction	Open Shelf General	NF 658.8 DIB (Browse shelf(Opens below))	Available		066007

Includes bibliographical references and index.

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