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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel.
Mason, Ohio : Thomson/South-Western, c2004Edition: Seventh editionDescription: xxxviii, 774 pages : color illustrations ; 29 cm + 1 CD-ROM (4 3/4 inches)Content type:- text
- unmediated
- volume
- 0324147988 (package)
- 032418817X (CD-ROM)
- 658.8 21
- HF5415 .L2624 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Reading Room Books and Pamphlets
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Main Campus | Reserve Book Collection | Reserve Book Collection | RBC 658.8 LAM (Browse shelf(Opens below)) | Available | 074430 |
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| RBC 658.8 LAM Marketing / | RBC 658.8 LAM Marketing / | RBC 658.8 LAM Marketing / | RBC 658.8 LAM Marketing / | RBC 658.8 LAM Marketing / | RBC 658.8 LAN Essentials of Marketing : Text and Cases / | RBC 658.8 LOV Services Marketing : People, Technology, Strategy / |
Includes bibliographical references (pages 742-744) and index.
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